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Since its inception in 2002, ALAYA COTTON for men and women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, ALAYA COTTON continues to retain its reputation as the brand of choice for consumers who want fashionable, and comfortable underwear.
New advertising campaigns communicated the message of the updated, designer sensibility that distinguished ALAYA COTTON from all others. Once An utilitarian product men’s dhoties suddenly became an object of desire. And hence in 2007 we introduced men’s shirts. A complete range of innerwear for all ages and for both sex planned in 2012 and successfully made ALAYA COTTON products as the trendy outfits at the stores in a couple of years.
In the same year ALAYA products launched in andra Pradesh. ALAYA COTTON mill is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brands standard of excellence.